Objective(s)
Drive interest, demand, and engagement on social media that brings in new customers to the restaurant
Approach & Deliverables
CONTENT: Produce high quality, micro (5-15 second) videos that showcase the food and the chef.
PLATFORM: Facebook ad platform
AUDIENCE: Potential reach of 700,000(+) customers who fit the target prospect for Umai Umai based on geographic, demographic, and psychographic data
FREQUENCY: Weekly releases
