Case Study

Umai Umai

Facebook Video Advertising

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Drive interest, demand, and engagement on social media that brings in new customers to the restaurant

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Approach & Deliverables

CONTENT: Produce high quality, micro (5-15 second) videos that showcase the food and the chef.

PLATFORM: Facebook ad platform

AUDIENCE: Potential reach of 700,000(+) customers who fit the target prospect for Umai Umai based on geographic, demographic, and psychographic data

FREQUENCY: Weekly releases




6 videos created and deployed

Total Reach: 100,000 (+)

Video Views: 15,000(+)


Video Shares 30(+)

Comments: 50 (+)

~60% of engagements came from new, prospective customers.